Working with BBDO Proximity Minneapolis we assisted in developing the user experience for Aviva’s social strategy and philanthropic efforts under the umbrella of their Youmanity program. Chief among them, its Status for Youth Facebook campaign asks users to share their status in exchange for a say in which of four charities benefiting youth should be awarded a $100,000 gift. The campaign encourages users to ask their friends to do the same, and then offers mechanisms for competition, ranking whom among your network has netted the most influence.
An Agency Bent On Channeling Focus
