Author Archives: Dan Knutson
Steve’s Three Stories
Steve Jobs passed away the other day. It was in the wake of media coverage surrounding his death that we were reminded of the Standford graduation commencement speech he gave in 2005. The three stories he spoke of touched us. …
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F-150 EcoBoost Challenge
Innovative, touting fuel-sipping technology (okay, 22 mpg isn’t exactly fuel-sipping, but it IS a truck afterall), and all wrapped up in a nice social media bow – the F-150 EcoBoost Challenge is pitting eight drivers against each other to see …
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Platform wars may force fees down
Apple charges developers 30% of revenues generated on the iOS market. Facebook charges developers 30% of revenues as well. Google recently launched its own In-App payment service and revealed they’ll be charging only 5%. This is big news. If they …
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Aviva’s Youmanity
Working with BBDO Proximity Minneapolis we assisted in developing the user experience for Aviva’s social strategy and philanthropic efforts under the umbrella of their Youmanity program. Chief among them, its Status for Youth Facebook campaign asks users to share their …
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Client space150 named an Ad Age Small Agency of the Year
We’ve been lucky to work with space150 on a number of projects and always found them to have an efficient process, top-notch talent, smart planning and the best UX team in town. Each project we’ve worked with them on has …
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Are Small Businesses Apathetic About Social Media? – eMarketer
Social media marketing is popular but not critical. Uptake of social media marketing among small and medium-sized businesses has become widespread. Research has suggested it’s a cost-effective, easy-to-use marketing channel that can boost customer acquisition as well as fulfill other marketing goals. But most …
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Social Media Yearbook
A fun analogy discovered over at visua.ly, mapping social networks to characters in a high school yearbook.
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Concordia University Chicago
Working for The Lawlor Group, we had the opportunity to re-architect the online presence of Concordia University Chicago. The year-long project had us meeting with stakeholders from every department within the university, students, administrators and the project’s leads responsible for …
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Box Tops for Education
Working with ideapark, we were part of the Box Tops For Education redesign for General Mills. Charged with architecting nearly the entire site’s user experience and contributing to the overall strategy behind the social and community aspects of the site, …
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Red Wing Shoe Stores
Working with ideapark we lead the user experience efforts in building Red Wing Shoes a custom solution to provide each of their independent shoe stores with a website. After meeting with store owners and corporate marketing staff we architected a …
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