An Agency Bent On Channeling Focus

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October 8, 2011

Steve’s Three Stories

Steve Jobs passed away the other day. It was in the wake of media coverage surrounding his death that we were reminded of the Standford graduation commencement speech he gave in 2005. The three stories he spoke of touched us. …

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#SMSCI
August 26, 2011

The Science of Social Media: 8 Best Practices

HubSpot set the tone with the waiting music and Dan Zarrella kept the energy rolling all the way through The #smsci Webinar. Let’s get into it. The 8 Best Practices: Tweet links Identify yourself.  Your profile picture is your online first impression. …

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F-150 EcoBoost Challenge
August 17, 2011

F-150 EcoBoost Challenge

Innovative, touting fuel-sipping technology (okay, 22 mpg isn’t exactly fuel-sipping, but it IS a truck afterall), and all wrapped up in a nice social media bow – the F-150 EcoBoost Challenge is pitting eight drivers against each other to see …

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Google Games
August 14, 2011

Platform wars may force fees down

Apple charges developers 30% of revenues generated on the iOS market. Facebook charges developers 30% of revenues as well. Google recently launched its own In-App payment service and revealed they’ll be charging only 5%. This is big news. If they …

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Aviva's Status For Youth Facebook campaign
August 9, 2011

Aviva’s Youmanity

Working with BBDO Proximity Minneapolis we assisted in developing the user experience for Aviva’s social strategy and philanthropic efforts under the umbrella of their Youmanity program. Chief among them, its Status for Youth Facebook campaign asks users to share their …

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Screen Shot 2011-08-08 at 11.26.37 AM
August 8, 2011

Client space150 named an Ad Age Small Agency of the Year

We’ve been lucky to work with space150 on a number of projects and always found them to have an efficient process, top-notch talent, smart planning and the best UX team in town. Each project we’ve worked with them on has …

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Apathetic attitude towards social media by small businesses
August 7, 2011

Are Small Businesses Apathetic About Social Media? – eMarketer

Social media marketing is popular but not critical. Uptake of social media marketing among small and medium-sized businesses has become widespread. Research has suggested it’s a cost-effective, easy-to-use marketing channel that can boost customer acquisition as well as fulfill other marketing goals. But most …

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yearbookfeatured
August 6, 2011

Social Media Yearbook

A fun analogy discovered over at visua.ly, mapping social networks to characters in a high school yearbook.

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CUChicago.edu
August 5, 2011

Concordia University Chicago

Working for The Lawlor Group, we had the opportunity to re-architect the online presence of Concordia University Chicago. The year-long project had us meeting with stakeholders from every department within the university, students, administrators and the project’s leads responsible for …

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btfe2
August 2, 2011

Box Tops for Education

Working with ideapark, we were part of the Box Tops For Education redesign for General Mills. Charged with architecting nearly the entire site’s user experience and contributing to the overall strategy behind the social and community aspects of the site, …

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